Ready to blow away the rules of volume? LOreal Paris introduces Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*) How does this happen? With a new ingenius formula and packaging, Air Volume defies the rules of gravity and volume. The Air Volume formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes. This weightless mega volume and wear locks in for all day wear, lasting upto 24HRS. The key to the mega volume impact and longwear is in the lashing-building team of the the airy formula and double-bristle brush.