Twirl it, enhance it, define it. AVA Curl Shampoo provides the nourishment needed to define and redefine your curls. Moisturizes and adds a light touch of condition to dry, curly hair. Naturally sulfate-free, this nourishing shampoo: Enriches each strand with silky definition and shine. Controls frizz and fly-aways. Leaves curls full of bounce. A nourishing, sulfate-free shampoo that gently moisturizes and conditions dry, curly hair. ava Curl shampoo provides manageability and control over frizz, leaving curls with fullness and bounce. This cleanser is designed to enrich strands with argan oil to provide shine to every curl type. Hair will be left softer and more defined with every use.